I have argued this with council folks for years, with no change. Those of you who purchase Girl Scout cookies know that you walk away with an armful of boxes. Heck, we ordered 15 boxes from a friend’s daughter. So for $75 I get 6 or 7 different flavors of cookies to enjoy several times. Even if I don’t plan to buy some from a friend, it’s easy to spend $5-10 when leaving the grocery store. And each of these girls sell hundreds of boxes every year, some selling thousands of boxes!
I have suggested offering all of the popcorn flavors in smaller bags, similar in size to the larger impulse chip bags at convenience stores. Sell these bags of popcorn for $5 each. Put the microwave popcorn in smaller boxes and reduce the price accordingly, keeping it under $10 per box. A customer who wants to spend $20-30 will walk away with 4-6 bags of popcorn, rather than just 1 bag. The popcorn will be easier to sell since it’s closer to being an impulse purchase. Even though people will recognize that it is still expensive for popcorn, they won’t feel like they are being gouged just because they like sea salt caramel. (Yes, I’ve actually been told that.) I recognize that for $5 I can buy a lot more cookies inside a grocery store, but I’m ok spending $5 for 15 cookies for a good cause.
Will the general public purchase less product per order? Probably. But I believe that you will sell to more people, which will more than make up for the per-order decline. I also believe the repeat sales will increase with friends, family, and the general public. How many times have you been in front of a store and the customer says, “I bought some 3 weeks ago”? It’s happened to me a lot, and that’s practically impossible to overcome with larger, more expensive bags. Smaller bags will increase repeat purchase, making people more willing to buy again if the product quality was high (which has been an issue). I see Facebook posts in community groups every year along the lines of “who still has Girl Scout cookies available? I want to buy more!” I’ve never seen a comparable popcorn post.
Maybe one day. I can keep hoping…